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Creative copywriting: what does it actually mean?
There’s a lot of pressure for copywriters to be creative, and for advertising in general to be original. In my experience there’s a gap between writing creatively and writing effectively, hence I’ve...
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5 examples of successful business blogs
Taking a break from talking about what use a business blog is or why you might have one, here’s a quick list of 5 examples of successful blogs. The first is a catch-all example most people will know,...
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